Projects & Campaigns
Our journey into creative campaigns started 15 years ago with our Founder’s undying passion for Travel, Culture and all the magic the world has to offer.
Since then, we’ve collaborated with top brands/companies in the tourism, aviation and hospitality industry around the world to deliver some impactful projects with tangible results.
We thrive on transforming napkin sketches from your brunch into relatable and lovable projects/campaigns. Always of course with a human touch and a little sprinkle of magic.
Projects Delivered over the last decade
Abu Dhabi International Airport
Project: Digital Assets Library for the Launch of the Brand-New Airport Terminal A.
Objective: Our squad got the incredible opportunity to team up with Abu Dhabi International Airport to supercharge their digital assets and library for the epic launch of Terminal A, including their website and app. Our mission? To whip up the most jaw-dropping visuals that showcase the mind-blowing architecture and futuristic vibes of the airport's interior, not to mention the cutting-edge tech. Picture this: We rolled in with a squad of over 30 pros, including stylists, actors, and even drones, all on a mission to capture the breathtaking beauty of this futuristic wonderland. We're talking about taking your airport experience to the next level, and we can't wait to share it with you!
Adrenaline Expeditions
Project: Launching UAE’s first Adventure Travel Company
Objective: The mission was to revolutionize travel in the UAE. We introduced "Adrenaline Expeditions," the region's first adventure travel brand, backed by a groundbreaking business model and go-to-market strategy. Scaling growth was the aim. We transformed marketing, reducing costs while enhancing brand loyalty. Notably, for the PR perspective for the brand we secured features in Khaleej Times and partnered with ARN, UAE's largest radio network, reaching 4 million listeners. Our project diversified revenue streams, streamlined processes, and realigned the brand strategically, all leading to performance excellence. It was a journey of innovation, growth, and strategic mastery.
Destination Maldives
Destination Featured: Resort
Target Audience: Singles, Millennial’s, Couples
Strategy: Secret Destination / Treasure Hunt
Campaign Duration: 1 Month (Pre/Post)
Objective: To feature Maldives as a destination beyond couples, and cater to bunch of friends, singles.
Destination Italy
Destination Featured: Rome, Naples, Capri & Anacapri
Target Audience: Travelers from United Arab Emirates
Strategy: Showcase Italy’s Southern Coast. (#WeAreSummerReady)
Campaign Duration: 3 Months (Pre/Post)
Tourism Growth post Campaign: +200%YOY
Objective: to move beyond the typically iconic cities for UAE clientele, such as Venice, Tuscany, Milan.
The Paris Story
Destination Featured: Paris City
Target Audience: Travelers seeking bespoke experiences
Strategy: Introduce Indulgence in Culture
Campaign Duration: 4 Months (Pre/Post)
Tourism Growth post Campaign: +300%YOY
Objective: Move focus from typical city hopper concept of just doing Love & Eiffel to a more indulgent experience of Parisian life. We introduced something called Parisian culture tour where it was all about strolling through the same streets that locals adore, sipping coffee at charming cafes, exploring vibrant street markets, and experiencing the true essence of life in Paris
The Barcelona Launch
Destination Featured: Barcelona
Strategy: Introduce Spain to the United Arab Emirates
Campaign Duration: 4 Months (Pre/Post)
Tourism Growth post Campaign: +180%YOY
Objective: In 2015, Spain was still not the go-to destination for tourists. Our mission? To make Spain the ultimate travel hotspot for the #1 crowd in the UAE – Indian expats!
The Break With A Twist
Destination Featured: Phuket, Thailand
Client: Virgin Radio Dubai
Target Audience: Singles, Millennial’s, Couples.
Strategy/Concept: Secret Destination
Campaign Duration: 1 Month (Pre/Post)
Tourism Growth post Campaign: +300% YOY
Objective: Picture this: We amped up the excitement by promoting direct Emirates flights to Phuket, adding a dash of adventure to the mix. The result? A mega-successful campaign that saw incredible year-on-year growth of over 300%. And guess what? It even inspired Etihad and Fly Dubai to follow suit and launch their own direct routes from the UAE!
Destination Switzerland
Destination Featured: Switzerland
Client: City 1016 FM
Target Audience: Singles, Millennial’s, Couples.
Strategy/Concept: Secret Destination
Campaign Duration: 1 Month (Pre/Post)
Tourism Growth post Campaign: +500% YOY
Objective: This campaign was a smashing hit! It rocked the airwaves not once but twice on different radio stations. And guess what? In the very first year, we saw an astonishing 500% boost in conversions. It was a total game-changer!
The Biggest Challenge
Destination Featured: Moscow
Target Audience: Emirati’s & Expat’s
Strategy/Concept: Smashing Stereotypes | Revolutionizing the Way We See Russia
Campaign Duration: 1 Month (Pre/Post)
Tourism Growth post Campaign: +500% YOY
Objective: Imagine this extraordinary campaign, designed to break free from stereotypes and redefine our perception of Russia. We chartered an entire aircraft with 110 travelers, combining business-to-business-to-consumer (B2B2C) experiences. The impact was nothing short of phenomenal, marking the most successful opening of Russia to tourism on a grand scale. In the first year of launch, we witnessed an astounding 500% growth. Russia, in all its glory, was unveiled to the UAE.
Big Boys Toys
with Switzerland Tourism & Oman Air
Destination Featured: Grand Tour of Switzerland
Target Audience: HNWI, Emirati Guests
Strategy/Concept: Feature Switzerland at the Big Boys Toys Exhibition, UAE’s only annual luxury car exhibition.
Campaign Duration: 3 Weeks
Objective: Reviving Switzerland’s Hottest Routes on the Grand Tour with an Exciting Supercar Twist, Exclusively for High-Net-Worth Individuals (HNWI)! The Campaign Was a Massive Hit!
Passion Made Possible
With Singapore Tourism
Destination Featured: The Collector Items
Target Audience: Foodies and Adventurers
Strategy/Concept: Discover Singapore with its Collector Items as part of the product line which is only dedicated to Experiences.
Campaign Duration: 2 months
Objective: launched an all-encompassing marketing extravaganza, specially tailored for the unique and extraordinary offerings that Singapore has to offer – those hidden gems not found on your typical lists. Get ready for a journey beyond the ordinary!
Project: Digital Assets Library for the Launch of the Brand-New Airport Terminal A.
Objective: Our squad got the incredible opportunity to team up with Abu Dhabi International Airport to supercharge their digital assets and library for the epic launch of Terminal A, including their website and app. Our mission? To whip up the most jaw-dropping visuals that showcase the mind-blowing architecture and futuristic vibes of the airport's interior, not to mention the cutting-edge tech. Picture this: We rolled in with a squad of over 30 pros, including stylists, actors, and even drones, all on a mission to capture the breathtaking beauty of this futuristic wonderland. We're talking about taking your airport experience to the next level, and we can't wait to share it with you!
Project: Launching UAE’s first Adventure Travel Company
Objective: The mission was to revolutionize travel in the UAE. We introduced "Adrenaline Expeditions," the region's first adventure travel brand, backed by a groundbreaking business model and go-to-market strategy. Scaling growth was the aim. We transformed marketing, reducing costs while enhancing brand loyalty. Notably, for the PR perspective for the brand we secured features in Khaleej Times and partnered with ARN, UAE's largest radio network, reaching 4 million listeners. Our project diversified revenue streams, streamlined processes, and realigned the brand strategically, all leading to performance excellence. It was a journey of innovation, growth, and strategic mastery.
Destination Featured: Resort
Target Audience: Singles, Millennial’s, Couples
Strategy: Secret Destination / Treasure Hunt
Campaign Duration: 1 Month (Pre/Post)
Objective: To feature Maldives as a destination beyond couples, and cater to bunch of friends, singles.
Destination Featured: Rome, Naples, Capri & Anacapri
Target Audience: Travelers from United Arab Emirates
Strategy: Showcase Italy’s Southern Coast. (#WeAreSummerReady)
Campaign Duration: 3 Months (Pre/Post)
Tourism Growth post Campaign: +200%YOY
Objective: to move beyond the typically iconic cities for UAE clientele, such as Venice, Tuscany, Milan.
Destination Featured: Paris City
Target Audience: Travelers seeking bespoke experiences
Strategy: Introduce Indulgence in Culture
Campaign Duration: 4 Months (Pre/Post)
Tourism Growth post Campaign: +300%YOY
Objective: Move focus from typical city hopper concept of just doing Love & Eiffel to a more indulgent experience of Parisian life. We introduced something called Parisian culture tour where it was all about strolling through the same streets that locals adore, sipping coffee at charming cafes, exploring vibrant street markets, and experiencing the true essence of life in Paris
Destination Featured: Barcelona
Strategy: Introduce Spain to the United Arab Emirates
Campaign Duration: 4 Months (Pre/Post)
Tourism Growth post Campaign: +180%YOY
Objective: In 2015, Spain was still not the go-to destination for tourists. Our mission? To make Spain the ultimate travel hotspot for the #1 crowd in the UAE – Indian expats!
Destination Featured: Switzerland
Client: City 1016 FM
Target Audience: Singles, Millennial’s, Couples.
Strategy/Concept: Secret Destination
Campaign Duration: 1 Month (Pre/Post)
Tourism Growth post Campaign: +500% YOY
Objective: This campaign was a smashing hit! It rocked the airwaves not once but twice on different radio stations. And guess what? In the very first year, we saw an astonishing 500% boost in conversions. It was a total game-changer!
Destination Featured: Moscow
Target Audience: Emirati’s & Expat’s
Strategy/Concept: Smashing Stereotypes | Revolutionizing the Way We See Russia
Campaign Duration: 1 Month (Pre/Post)
Tourism Growth post Campaign: +500% YOY
Objective: Imagine this extraordinary campaign, designed to break free from stereotypes and redefine our perception of Russia. We chartered an entire aircraft with 110 travelers, combining business-to-business-to-consumer (B2B2C) experiences. The impact was nothing short of phenomenal, marking the most successful opening of Russia to tourism on a grand scale. In the first year of launch, we witnessed an astounding 500% growth. Russia, in all its glory, was unveiled to the UAE.
Destination Featured: Grand Tour of Switzerland
Target Audience: HNWI, Emirati Guests
Strategy/Concept: Feature Switzerland at the Big Boys Toys Exhibition, UAE’s only annual luxury car exhibition.
Campaign Duration: 3 Weeks
Objective: Reviving Switzerland’s Hottest Routes on the Grand Tour with an Exciting Supercar Twist, Exclusively for High-Net-Worth Individuals (HNWI)! The Campaign Was a Massive Hit!
Destination Featured: The Collector Items
Target Audience: Foodies and Adventurers
Strategy/Concept: Discover Singapore with its Collector Items as part of the product line which is only dedicated to Experiences.
Campaign Duration: 2 months
Objective: launched an all-encompassing marketing extravaganza, specially tailored for the unique and extraordinary offerings that Singapore has to offer – those hidden gems not found on your typical lists. Get ready for a journey beyond the ordinary!
Ready to team up?
We're like social butterflies – always up for making new friends! Don't be shy, give us a shout – we promise not to send you a virtual friendship bracelet... unless you want one!
hello@hausofstrategy.com